Negative discourse in social medias : An analysis of hate speech in the Saami context

Abstract

There has been a growth of hate speech on social media in general, and this issue requires further research. This paper aims to deconstruct some of the hate speech mechanisms on social media in the context of Norway and the Saami people. There is insufficient research about negative discourse and dehumanizing attitudes in the online media sphere, this paper aim`s to fill some of that gap. Using social science, socio-historical perspectives and critical discourse analysis, this paper seeks to reveal some possible causes for anti-Saami discourse. With this thesis I aim to identify some of the aspects of racial prejudice and negative discourse that is occurring in the social media. I wish to give some insight into how historical events and national ideology can be the trigger for the majority population regarding Saami autonomy and self-determination.